you tihnk in patetrns!
Why Creativity?
Future of Jobs Report:
Creative Thinking is the most important non-technical skill on the rise.
70% of employers say Creative Thinking is the most in-demand skill
Innovation starts with destruction.
The 2025 Nobel Prize in Economic Sciences proves it: Sustainable growth is born from discomfort – from breaking the patterns in your head, questioning systems and letting go what‘s present.
The Creativity Lab helps to navigate this space of tension: between what is and what could be. We turn uncertainty into energy, resistance into renewal – and creativity into the force that drives transformation
AI generates. Humans create.
Recent research shows that while generative AI can boost creative performance, it also makes ideas increasingly alike. It amplifies output, not originality.
Real innovation happens when humans challenge patterns, embrace ambiguity, and dare to create the new. That’s why the Creativity Lab empowers teams to strengthen the one thing machines can’t replace: human imagination.
