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We cultivate creativity

in you. in your team. in your organization. simply everywhere.

In an increasingly dynamic and automated world, fully tapping the creative potential of our people is the #1 factor for successfully shaping our future across industries. Numerous studies, e.g. by the World Economic Forum, have shown for years that companies that invest in the creativity of their people are way more successful in the long run.

In fact, creativity is a human ability that lies within each of us, just waiting to be fully unleashed. Werner von Siemens is a great example for someone who practiced his creativity each and every day and thus became a creative genius. The Creativity Lab supports you in cultivating creativity to make you, your team, and your organization prepared for the complex challenges ahead. Let’s get creative together. Let’s…

#BeLikeWerner

Core Behaviors of Creativity

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Our vision is to grow established companies into creative powerhouses together. We provide you with the core behavioral elements that make you just as creative as Werner. We work with field-proven, science-based approaches to help you generating out-of-the-box ideas and discover problems really worth solving.

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Innovation Projects supported every year

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Creativity Podcast episodes

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Creative Days of the Year

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Creativity Manifesto Video

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Our vision is to grow established companies into creative powerhouses together. We provide you with the key elements that make you just as creative as Werner. We work with field-proven, science-based approaches to help you generating out-of-the-box ideas and discover problems really worth solving.

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Innovation Projects supported every year

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Creativity Podcast episodes

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Creative Days of the Year

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Creativity Manifesto

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Here‘s what we do.

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Creativity Community

Become part of our expert community for creativity. Here, we share our experiences using the #1 go-to framework for enhancing creativity: Thinking out loud. We also broaden our horizons by discussing hot creativity-related topics.

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Creativity Community

Become part of our expert community for creativity. Here, we share our experiences using the #1 go-to framework for enhancing creativity: Thinking out loud. We also broaden our horizons by discussing hot creativity-related topics.

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Discovery Engine

Take part in our science-based, practice-proven project support for teams in the very early stages of any innovation endeavor. Through this programme, you discover problems really worth solving and develop creative sparks to further elaborate on.

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Discovery Engine

Take part in our science-based, practice-proven project support for teams in the very early stages of any innovation endeavor. Through this programme, you discover problems really worth solving and develop creative sparks to further elaborate on.

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Pioneers Club

A community where we experience the art of creative collaboration together. At the Pioneers Club, we share our latest innovation challenges and unleash our collective creative potential through unique live interaction with the crowd.

 

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Pioneers Club

A community where we experience the art of creative collaboration together. At the Pioneers Club, we share our latest innovation challenges and unleash our collective creative potential through unique live interaction with the crowd.

 

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Creativity Master Class

Engage in a 5-week interactive learning journey into the world of creativity. Understand what’s behind the five core behaviors of creativity through first-hand research and industry experience from our creativity experts.

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Master Class

Engage in a 5-week interactive learning journey into the world of creativity. Understand what’s behind the five core behaviors of creativity through first-hand research and industry experience from our creativity experts.

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Ritual Design

Together with your team, we develop unique rituals that help you cultivating creativity sustainably. These rituals fit your unique way of work and that of your team and organization.

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Ritual Design

Together with your team, we develop unique rituals that help you cultivating creativity sustainably. These rituals fit your unique way of work and that of your team and organization.

THATS HOW WE WORK THATS HOW WE WORK 

THATS HOW WE WORK THATS HOW WE WORK 

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WE WORK THATS HOW WE WORK THATS HOW 

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WE WORK THATS HOW WE WORK THATS HOW 

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THATS HOW WE WORK THATS HOW WE WORK 

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THATS HOW WE WORK THATS HOW WE WORK 

WE WORK THATS HOW WE WORK THATS HOW 

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WE WORK THATS HOW WE WORK THATS HOW 

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Meet the team.

Tobias Eismann

Master of Creative Cultivation

aka Chief Clown, Just-Do-It Evangelist, Hype Surfer, and Lead Speaker. For me, creativity means having fun when using our human superpower. Most creative when having fruitful discussions with fascinating people.

Martin Meinel

Master of Creative Reflection

aka Chief Silencer, Patience Creator, Chief Incubator, and Lead Writer. For me, creativity means generating something that is both novel and useful. Most creative when having a walk in the woods.

Bianca Höflinger

Master of Creative Communication

aka Chief Buzz Generator, Event Woman, and Lead Connector. For me, creativity means trying something that no one has dared to do before. Most creative when seeing cute cats.

Rebecca Gavieiro

Master of Creative Classroom Experience

aka Chief Creative Appreciator. For me, creativity means just letting go, spinning wildly and thinking differently. Most creative when knitting.

Franziska Müller

Master of Crowd Creativity

aka Chief of Curiosity. For me, creativity means switching perspectives and breaking out of structures. Most creative when cooking or baking.

Felix Dimaczek

Master of Community Creation

aka Chief Lab Dancer. For me, creativity means nothing abstract, but something that everyone has within themselves. Most creative when playing tennis.

Nadine Rudolph

Master of Creative Partnerships

aka Chief Wow Enabler. For me, creativity means reflecting on something you do quite intuitively. Most creative when having a coffee with friends.

Veronika Pyttel

Master of Habit Creation

aka Chief Observer. For me, creativity means having a playing field to which I have to find an access. Most creative when I least expect it.

Lena Schmidt

Master of Creative Discovery

aka Chief Alternative Pathfinder. For me, creativity means developing new things and breaking out of old patterns. Most creative when jogging.

Charlotte Werner

Master of Creative Team Development

Aka Chief Rulebreaker. For me, creativity means leaving well-known paths and establishing new ones. Most creative when watching the Alps.

Creativity is an important capability that we all have, but needs application to really have an impact as organizations and human beings.

Cedrik NeikeCEO Siemens Digital Industries

Creativity is the freedom of creating new things that have value. It’s the sparks that fly when people come together for the new.

Rainer BrehmCEO Factory Automation at Siemens Digital Industries

Creativity is the ability to imagine something we have never seen or experienced before. It is the fundament to drive new ideas and innovation forward.

Franz-Josef MenzlCTO Factory Automation at Siemens Digital Industries

Our work is creating impact.

TALKING

CREATIVITY

Creating the new requires people who are open, visionary, and creative. Listen to the stories and experiences from extraordinarily creative people and get inspired!

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Turn your creativity on.

You thought becoming more creative was that easy? Too good to be true!

Exercising your creative muscle is like going to the gym: It takes a lot of effort and continuous work. But hey, we’re happy to support you along the way and make your development path as enjoyable as possible!

We work with science-based approaches to create environments that foster the creativity of you, your team, and the entire organization. What’s your creative challenge?

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