We cultivate creativity

in you. in your team. in your organization. simply everywhere.

In an increasingly dynamic and automated world, fully tapping the creative potential of our people is the #1 factor for successfully shaping our future across industries. Numerous studies, e.g. by the World Economic Forum, have shown for years that companies that invest in the creativity of their people are way more successful in the long run.

In fact, creativity is a human ability that lies within each of us, just waiting to be fully unleashed. Werner von Siemens is a great example for someone who practiced his creativity each and every day and thus became a creative genius. The Creativity Lab supports you in cultivating creativity to make you, your team, and your organization prepared for the complex challenges ahead. Let’s get creative together. Let’s…

#BeLikeWerner

Core Behaviors of Creativity

Perceiving

Means observing things around oneself empathically and making full use of all senses.

Rethinking

Means asking questions out of curiosity to better understand problems and rethink the status quo.

Cultivating

Means sharing one’s problems and ideas and being open to the ones of others, no matter how strange they sound spontaneously.

Ideating

Means giving oneself time to incubate and having confidence in one’s own imagination.

Sensemaking

Means combining alternative ideas into a stellar creative one by playing around and experimenting.

CULTIVATING CREATIVITY CULTIVATING CREATIVITY

CREATIVITY CULTIVATING CREATIVITY CULTIVATING

Our vision is to grow established companies into creative powerhouses together. We provide you with the core behavioral elements that make you just as creative as Werner. We work with field-proven, science-based approaches to help you generating out-of-the-box ideas and discover problems really worth solving.

Innovation Projects supported every year

Creativity Podcast episodes

Creative Days of the Year

Creativity Manifesto Video

CULTIVATING CREATIVITY CULTIVATING CREATIVITY

CREATIVITY CULTIVATING CREATIVITY CULTIVATING

Our vision is to grow established companies into creative powerhouses together. We provide you with the key elements that make you just as creative as Werner. We work with field-proven, science-based approaches to help you generating out-of-the-box ideas and discover problems really worth solving.

Innovation Projects supported every year

Creativity Podcast episodes

Creative Days of the Year

Creativity Manifesto

Here‘s what we do.

01

Creativity Master Class

Engage in a 5-week interactive learning journey into the world of creativity. Understand what’s behind the five core behavior clusters of creativity through first-hand research and industry experience from our creativity experts.

Find out more!

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Master Class

Find out more!

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Creativity Community

Become part of our expert community for creativity. Here, we share our experiences using the #1 go-to framework for enhancing creativity: Thinking out loud. We also broaden our horizons by discussing hot creativity-related topics.

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Creativity Community

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Discovery Engine

Take part in our science-based, practice-proven project support for teams in the very early stages of any innovation endeavor. Through this programme, you discover problems really worth solving and develop creative sparks to further elaborate on.

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Discovery Engine

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Pioneers Club

A community where we experience the art of creative collaboration together. At the Pioneers Club, we share our latest innovation challenges and unleash our collective creative potential through unique live interaction with the crowd.

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Pioneers Club

05

Ritual Design

Together with your team, we develop unique rituals that help you cultivating creativity sustainably. These rituals fit your unique way of work and that of your team and organization.

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Ritual Design

Together with your team, we develop unique rituals that help you cultivating creativity sustainably. These rituals fit your unique way of work and that of your team and organization.

THATS HOW WE WORK THATS HOW WE WORK

WE WORK THATS HOW WE WORK THATS HOW

THATS HOW WE WORK THATS HOW WE WORK

WE WORK THATS HOW WE WORK THATS HOW

Meet the team.

Tobias Eismann

Master of Creative Cultivation

aka Chief Clown, Just-Do-It Evangelist, Hype Surfer, and Lead Speaker. For me, creativity means having fun when using our human superpower. Most creative when having fruitful discussions with fascinating people.

Martin Meinel

Master of Creative Reflection

aka Chief Silencer, Patience Creator, Chief Incubator, and Lead Writer. For me, creativity means generating something that is both novel and useful. Most creative when having a walk in the woods.

Bianca Höflinger

Master of Creative Communication

aka Chief Buzz Generator, Event Woman, and Lead Connector. For me, creativity means trying something that no one has dared to do before. Most creative when seeing cute cats.

Rebecca Gavieiro

Master of Creative Classroom Experience

aka Chief Creative Appreciator. For me, creativity means just letting go, spinning wildly and thinking differently. Most creative when knitting.

Charlotte Werner

Master of Creative Team Development

Aka Chief Rulebreaker. For me, creativity means leaving well-known paths and establishing new ones. Most creative when watching the Alps.

Daniel Geiger

Master of Creativity at Scale

aka Chief Pioneer. For me, creativity means reshaping the norm and change the point of view. Most creative when playing harmonica the unusual way.

Nadine Rudolph

Master of Creative Partnerships

aka Chief Wow Enabler. For me, creativity means reflecting on something you do quite intuitively. Most creative when having a coffee with friends.

Veronika Pyttel

Master of Habit Creation

aka Chief Observer. For me, creativity means having a playing field to which I have to find an access. Most creative when I least expect it.

Lena Schmidt

Master of Creative Discovery

aka Chief Alternative Pathfinder. For me, creativity means developing new things and breaking out of old patterns. Most creative when jogging.

Sina Lohrer

Master of Creative Challenge

aka Chief Transformative Thinker. For me, creativity means developing novel ideas that will shape our world of tomorrow. Most creative when I calm down and silence everyday life for a moment.

Melissa Torres

Master of Creative Journeys

aka Chief Stagesetter. For me, creativity means understanding people’s individual backgrounds to find their superpower for driving the new. Most creative when travelling.

Arberie Hakaj

Master of Creative Stories

Master of Creative Stories aka Chief Mindwanderer. For me, creativity means partying on Mondays. Most creative when listening.

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Creativity is an important capability that we all have, but needs application to really have an impact as organizations and human beings.
Cedrik NeikeCEO Siemens Digital Industries

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Creativity is the freedom of creating new things that have value. It’s the sparks that fly when people come together for the new.
Rainer BrehmCEO Factory Automation at Siemens Digital Industries

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Creativity is the ability to imagine something we have never seen or experienced before. It is the fundament to drive new ideas and innovation forward.
Franz-Josef MenzlCTO Factory Automation at Siemens Digital Industries

Our work is creating impact.

The Pioneers Club: Awakening creativity

Creativity is something that lies dormant in all of us. Awakening it? Child’s play. Think back to the days when you could do anything – take cardboard and scissors and make a rocket that would fly you to the moon. Yet now that we’re grownups?

Why should Roland Busch read a girls’ magazine?

Good question, isn’t it? That’s exactly what the Communications Team at Siemens AG asked themselves when Tobias Eismann, Creativity Strategist in the Creativity Lab at Siemens, posed this question to them as part of a creativity workshop.

#CreativityJourney – And the “Fail of the month” award goes to…?

Fuck-Up Nights are a permanent fixture in start-up culture, and we at Siemens are also becoming more and more aware of the fact that we have to accept mistakes, talk about them and learn from them in order to become even better! Simply put – but how do you actually do that?

Creativity.Journey – Product development with creativity, openness and challenges!

With whiteboard and flatscreen, Ulli, Andreas and Robin welcome us virtually as part of our Creativity.Journey and tell us about how they live creativity in their Friday meetup.

Creativity.Journey: The Lupo Story w/ Christian von der Heyd

Next stop on our Creativity.Journey is the Systemtest Team in Karlsruhe with Christian von der Heyd. In 2018, Christian joined the team as project lead with a very specific desire: He wanted to create something in his team that connects everyone! The idea of Lupo – the mascot for the Systemtest Team – was born!

Creating the NEW – We’re taking you on our Creativity.Journey

As part of the Factory Automation Technology and Innovation’s Ready.Set.Grow kick-off event, we launched our Creativity Challenge, calling on our TI colleagues to send in their creative ideas from their day-to-day work. We received some great stories, which we would like to share with you in the next few weeks as part of a Creativity Journey. Let us introduce our team first.

Talking Creativity – Warum Siemens und Kreativität so gut zusammenpassen

Der Siemens Gründer Werner von Siemens gehört zu den größten Erfindern der Zeit. Er hat maßgeblich dazu beigetragen, den Alltag der Menschen durch grundlegende Innovationen zu verändern.

TALKING

CREATIVITY

Creating the new requires people who are open, visionary, and creative. Listen to the stories and experiences from extraordinarily creative people and get inspired!

UNLOCK CREATIVITY UNLOCK CREATIVITY

CREATIVITY UNLOCK CREATIVITY UNLOCK

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Creativity not found.

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Turn your creativity on.

You thought becoming more creative was that easy? Too good to be true!

Exercising your creative muscle is like going to the gym: It takes a lot of effort and continuous work. But hey, we’re happy to support you along the way and make your development path as enjoyable as possible!

We work with science-based approaches to create environments that foster the creativity of you, your team, and the entire organization. What’s your creative challenge?