WE ARE CREATIVITY STRATEGISTS – YOUR EXPERT ECOSYSTEM AROUND CREATIVITY
We are more than passionate about creativity. We are your experts, guides, enabler, partner, and consultants (even if we don´t like that term). With a scientistic approach and extensive industrial expertise we have developed core behaviors and formats that will enable you to create the new.
Together with your success stories we will shape the narrative of creativity as an indispensable top skill in the future. Ready to join?
As Creativity Strategists:
We are Trainers
Empowering individuals and teams with the knowledge and skills needed to unlock their creative potential and achieve their goals.
As Creativity Strategists:
We are Consultants
Providing expert guidance to help you navigate complex challenges and drive innovative solutions in your organization.
As Creativity Strategists:
We are Change Managers
Leading and supporting transformative change initiatives that foster creativity and resilience in ever-evolving environments.
As Creativity Strategists:
We are Project Managers
Ensuring the seamless execution of creative projects, from concept to completion, with precision and strategic oversight.
As Creativity Strategists:
We are Facilitators
Creating spaces for open dialogue, collaboration, and creativity, enabling teams to discover new possibilities and solutions.
As Creativity Strategists:
We are Scrum Masters
Guiding agile teams through the creative process, ensuring flexibility, collaboration, and continuous improvement.
Why Creativity?
Having a solid Creativity Foundation is crucial because it serves as the bedrock for innovation and problem-solving across all areas of work.
Whether you’re tackling complex challenges, driving change, or striving for continuous improvement, a strong foundation in creativity enables you to approach any task with fresh perspectives and effective solutions.
From "What" to "How"
It's no longer enough to focus solely on what we do; we must shift our attention to how we do it. A Creativity Foundation equips us with the tools and mindset to navigate the "how" with agility, ensuring that we can adapt and innovate in an ever-changing world.
Creativity: The Skill of the Future
The World Economic Forum has identified creativity as one of the top skills for the future. In a rapidly evolving landscape, the ability to think creatively will be essential for staying competitive and leading the way in innovation.
Divergent and Convergent Thinking
Creativity thrives at the intersection of divergent and convergent thinking. A solid Creativity Foundation helps you explore a wide range of ideas (divergent thinking) and then hone in on the most effective solutions (convergent thinking), driving success in every endeavor.
The 18 Creativity Behaviors
Building a Creativity Foundation means embracing the 18 Creativity Behaviors that empower individuals and teams to unlock their full creative potential. These behaviors foster a culture of innovation, resilience, and continuous growth.
From 2 to you
What started with two PhD students falling in love with creativity turned into a serious relationship with a huge community and several well-known partners across industries.
The founder of one of them is a huge inspiration to us. Werner von Siemens is a great example for someone who practiced his creativity each and every day and thus became a creative genius.
Studying the key mechanics of this meta skill and experimenting with it, we were able to identify 18 core behaviors of creativity. All that we do is based on these behaviors because they explain why some people are more creative than others. We made them accessible and developed in-depth formats and programs translating this profound knowledge into practice. Because that’s what makes the difference in the end.
#BelikeWerner and let ́s get creative together!
Always on to something – meet our people
Michael Kraml
Master of Human-Centered TransformationFor me creativity is the Chuck Norris in all of us, unlocking new ways of thinking to uncover unique, useful and often unexpected solutions. Most creative when exploring new environments.
Stefan Dorsch
Master of AgilityBy combining creativity, agility and organizational development, we create a dynamic environment in which innovative ideas thrive, rapid adjustments are possible and continuous growth is encouraged.
Tobias Eismann
Master of Creative Cultivationaka Chief Clown, Just-Do-It Evangelist, Hype Surfer, and Lead Speaker. For me, creativity means having fun when using our human superpower. Most creative when having fruitful discussions with fascinating people.
Martin Meinel
Master of Creative Reflectionaka Chief Silencer, Patience Creator, Chief Incubator, and Lead Writer. For me, creativity means generating something that is both novel and useful. Most creative when having a walk in the woods.
Bianca Höflinger
Master of Creative Communicationaka Chief Buzz Generator, Event Woman, and Lead Connector. For me, creativity means trying something that no one has dared to do before. Most creative when seeing cute cats.
Charlotte Werner
Master of Creative Team Developmentaka Chief Rulebreaker. For me, creativity means leaving well-known paths and establishing new ones. Most creative when watching the Alps.
Veronika Pyttel
Master of Habit Creationaka Chief Observer. For me, creativity means having a playing field to which I have to find an access. Most creative when I least expect it.
Sina Lohrer
Master of Creative Challengeaka Chief Transformative Thinker. For me, creativity means developing novel ideas that will shape our world of tomorrow. Most creative when I calm down and silence everyday life for a moment.
Melissa Torres
Master of Creative Journeysaka Chief Stagesetter. For me, creativity means understanding people’s individual backgrounds to find their superpower for driving the new. Most creative when travelling.
Arberie Hakaj
Master of Creative Storiesaka Chief Mindwanderer. For me, creativity means partying on Mondays. Most creative when listening.
Michael Kraml
Master of Human-Centered TransformationFor me creativity is the Chuck Norris in all of us, unlocking new ways of thinking to uncover unique, useful and often unexpected solutions. Most creative when exploring new environments.
Stefan Dorsch
Master of AgilityBy combining creativity, agility and organizational development, we create a dynamic environment in which innovative ideas thrive, rapid adjustments are possible and continuous growth is encouraged.
Tobias Eismann
Master of Creative Cultivationaka Chief Clown, Just-Do-It Evangelist, Hype Surfer, and Lead Speaker. For me, creativity means having fun when using our human superpower. Most creative when having fruitful discussions with fascinating people.
Martin Meinel
Master of Creative Reflectionaka Chief Silencer, Patience Creator, Chief Incubator, and Lead Writer. For me, creativity means generating something that is both novel and useful. Most creative when having a walk in the woods.
Bianca Höflinger
Master of Creative Communicationaka Chief Buzz Generator, Event Woman, and Lead Connector. For me, creativity means trying something that no one has dared to do before. Most creative when seeing cute cats.
Charlotte Werner
Master of Creative Team Developmentaka Chief Rulebreaker. For me, creativity means leaving well-known paths and establishing new ones. Most creative when watching the Alps.
Veronika Pyttel
Master of Habit Creationaka Chief Observer. For me, creativity means having a playing field to which I have to find an access. Most creative when I least expect it.
Sina Lohrer
Master of Creative Challengeaka Chief Transformative Thinker. For me, creativity means developing novel ideas that will shape our world of tomorrow. Most creative when I calm down and silence everyday life for a moment.
Melissa Torres
Master of Creative Journeysaka Chief Stagesetter. For me, creativity means understanding people’s individual backgrounds to find their superpower for driving the new. Most creative when travelling.
Arberie Hakaj
Master of Creative Storiesaka Chief Mindwanderer. For me, creativity means partying on Mondays. Most creative when listening.
Michael Kraml
Master of Human-Centered TransformationFor me creativity is the Chuck Norris in all of us, unlocking new ways of thinking to uncover unique, useful and often unexpected solutions. Most creative when exploring new environments.
Stefan Dorsch
Master of AgilityBy combining creativity, agility and organizational development, we create a dynamic environment in which innovative ideas thrive, rapid adjustments are possible and continuous growth is encouraged.
Tobias Eismann
Master of Creative Cultivationaka Chief Clown, Just-Do-It Evangelist, Hype Surfer, and Lead Speaker. For me, creativity means having fun when using our human superpower. Most creative when having fruitful discussions with fascinating people.
Martin Meinel
Master of Creative Reflectionaka Chief Silencer, Patience Creator, Chief Incubator, and Lead Writer. For me, creativity means generating something that is both novel and useful. Most creative when having a walk in the woods.
Bianca Höflinger
Master of Creative Communicationaka Chief Buzz Generator, Event Woman, and Lead Connector. For me, creativity means trying something that no one has dared to do before. Most creative when seeing cute cats.
Charlotte Werner
Master of Creative Team Developmentaka Chief Rulebreaker. For me, creativity means leaving well-known paths and establishing new ones. Most creative when watching the Alps.
Veronika Pyttel
Master of Habit Creationaka Chief Observer. For me, creativity means having a playing field to which I have to find an access. Most creative when I least expect it.
Sina Lohrer
Master of Creative Challengeaka Chief Transformative Thinker. For me, creativity means developing novel ideas that will shape our world of tomorrow. Most creative when I calm down and silence everyday life for a moment.
Melissa Torres
Master of Creative Journeysaka Chief Stagesetter. For me, creativity means understanding people’s individual backgrounds to find their superpower for driving the new. Most creative when travelling.
Arberie Hakaj
Master of Creative Storiesaka Chief Mindwanderer. For me, creativity means partying on Mondays. Most creative when listening.
Behavior Clusters of Creativity
There is no single, easy process that can just be applied to be creative. Instead, creativity is a complex skill made up of a set of behaviors. The more often you demonstrate these behaviors, the greater the chance of coming up with creative ideas and solutions. The 18 creativity behaviors can be divided in five clusters:
Perceiving
Means observing things around oneself empathically and making full use of all senses.
Rethinking
Means asking questions out of curiosity to better understand problems and rethink the status quo.
Cultivating
Means sharing one’s problems and ideas and being open to the ones of others, no matter how strange they sound spontaneously.
Ideating
Means giving oneself time to incubate and having confidence in one’s own imagination.
Sensemaking
Means combining alternative ideas into a stellar creative one by playing around and experimenting.
Always collaborating –
meet our partners
We have established an environment of constant creative practice with our close community and partnerships. This is extremely helpful for continually developing further our programs and when addressing individual challenges while reaching collective goals.
Become a part of our diverse ecosystem of partners who share their knowledge and experiences with you!
What our customers say
During the training and afterwards I developed numerous ideas on how to work with my team creatively and manage creative projects efficiently.
Gregor Haslinger
Supply Chain Manager – about Leading 4 CreativityCreativity as a human capability that can be trained at that point… every area at work.
Katja Höflich
Tech Team Facilitator – about Creativity Master ClassHaving a tailored approach to our specific needs is great. The workshop was applicable for people from different cultures and countries at the same time!
Emre Yeni
Products & Solutions Development Team Leader – about Discovery XWe work together in a very uncomplicated yet structured way to achieve our goals together. I love the passion with which everyone strives for joint success of our company.
Christian Kabusch
People & Organizational Business Partner – about Data Driven Teaming
During the training and afterwards I developed numerous ideas on how to work with my team creatively and manage creative projects efficiently.
Gregor Haslinger
Supply Chain Manager – about Leading 4 CreativityCreativity as a human capability that can be trained at that point… every area at work.
Katja Höflich
Tech Team Facilitator – about Creativity Master ClassHaving a tailored approach to our specific needs is great. The workshop was applicable for people from different cultures and countries at the same time!
Emre Yeni
Products & Solutions Development Team Leader – about Discovery XWe work together in a very uncomplicated yet structured way to achieve our goals together. I love the passion with which everyone strives for joint success of our company.
Christian Kabusch
People & Organizational Business Partner – about Data Driven Teaming
During the training and afterwards I developed numerous ideas on how to work with my team creatively and manage creative projects efficiently.
Gregor Haslinger
Supply Chain Manager – about Leading 4 CreativityCreativity as a human capability that can be trained at that point… every area at work.
Katja Höflich
Tech Team Facilitator – about Creativity Master ClassHaving a tailored approach to our specific needs is great. The workshop was applicable for people from different cultures and countries at the same time!
Emre Yeni
Products & Solutions Development Team Leader – about Discovery XWe work together in a very uncomplicated yet structured way to achieve our goals together. I love the passion with which everyone strives for joint success of our company.
Christian Kabusch
People & Organizational Business Partner – about Data Driven Teaming
Always ahead: the CLab Blog
Creativity #1 skill of the future
Learn more
You thought becoming more creative was that easy? Too good to be true!
Investing in creativity to solve your challenges takes time. We work with science-based approaches to create environments that foster the creativity of you, your team, and the entire organization. What’s your creative challenge?