About Creativity Lab

We are Trainers

We are more than passionate about creativity – we’re your experts, guides, and partners. With a scientific approach and industry insights, we’ve developed behaviors and formats that help you create what’s next.

The CLAB – Story

What began with two PhD students falling in love with creativity grew into a thriving community and strong partnerships across industries.

Inspired by pioneers like Werner von Siemens, who practiced creativity daily, we studied its key mechanics and identified 18 core behaviors that explain why some people are more creative than others. These behaviors form the foundation of our formats and programs, turning deep insights into practical applications — because that’s what truly makes the difference.

#BelikeWerner and let ́s get creative together!

Breaking the Patterns of the Past

Our brains are wired for routine; it’s a survival mechanism designed to save energy. But this ‘Status Quo Bias’ is the greatest barrier to a better future.

The Creativity Lab is a dedicated space designed to disrupt these mental patterns. Drawing on research in psychology and neuroscience, we bridge the gap between imagination and reality. We empower individuals and organizations to silence their inner critics, embrace the discomfort of the unknown, and master the demanding but rewarding work of true creation.

Behavior Clusters of Creativity

Perceiving

Means observing things around oneself empathically and making full use of all senses.

Rethinking

Means asking questions out of curiosity to better understand problems and rethink the status quo.

Cultivating

Means sharing one’s problems and ideas and being open to the ones of others, no matter how strange they sound spontaneously.

Ideating

Means giving oneself time to incubate and having confidence in one’s own imagination.

Sensemaking

Means combining alternative ideas into a stellar creative one by playing around and experimenting.

What our customers say

We work together in a very uncomplicated yet structured way to achieve our goals together. I love the passion with which everyone strives for joint success of our company.

During the training and afterwards I developed numerous ideas on how to work with my team creatively and manage creative projects efficiently.

Creativity as a human capability that can be trained at that point… every area at work.

Having a tailored approach to our specific needs is great. The workshop was applicable for people from different cultures and countries at the same time!

Let’s Start!

You thought becoming more creative was that easy? Too good to be true!

Investing in creativity to solve your challenges takes time. We work with science-based approaches to create environments that foster the creativity of you, your team, and the entire organization. What’s your creative challenge?

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