FROM PASSION TO PROFESSION – YOUR EXPERT ECOSYSTEM AROUND CREATIVITY
We are more than passionate about creativity. We are your experts, guides, enabler, partner, and consultants (even if we don´t like that term). With a scientistic approach and extensive industrial expertise we have developed core behaviors and formats that will enable you to create the new.
Together with your success stories we will shape the narrative of creativity as an indispensable top skill in the future. Ready to join?
From 2 to you
What started with two PhD students falling in love with creativity turned into a serious relationship with a huge community and several well-known partners across industries.
The founder of one of them is a huge inspiration to us. Werner von Siemens is a great example for someone who practiced his creativity each and every day and thus became a creative genius.
Studying the key mechanics of this meta skill and experimenting with it, we were able to identify 18 core behaviors of creativity. All that we do is based on these behaviors because they explain why some people are more creative than others. We made them accessible and developed in-depth formats and programs translating this profound knowledge into practice. Because that’s what makes the difference in the end.
#BelikeWerner and let ́s get creative together!
Always on to something – meet our people
Tobias Eismann
Master of Creative Cultivationaka Chief Clown, Just-Do-It Evangelist, Hype Surfer, and Lead Speaker. For me, creativity means having fun when using our human superpower. Most creative when having fruitful discussions with fascinating people.
Martin Meinel
Master of Creative Reflectionaka Chief Silencer, Patience Creator, Chief Incubator, and Lead Writer. For me, creativity means generating something that is both novel and useful. Most creative when having a walk in the woods.
Bianca Höflinger
Master of Creative Communicationaka Chief Buzz Generator, Event Woman, and Lead Connector. For me, creativity means trying something that no one has dared to do before. Most creative when seeing cute cats.
Charlotte Werner
Master of Creative Team Developmentaka Chief Rulebreaker. For me, creativity means leaving well-known paths and establishing new ones. Most creative when watching the Alps.
Veronika Pyttel
Master of Habit Creationaka Chief Observer. For me, creativity means having a playing field to which I have to find an access. Most creative when I least expect it.
Elise Wörner
Master of Pathways to Creativityaka Chief Alternative Pathfinder. For me, creativity means developing new things and breaking out of old patterns. Most creative when designing.
Sina Lohrer
Master of Creative Challengeaka Chief Transformative Thinker. For me, creativity means developing novel ideas that will shape our world of tomorrow. Most creative when I calm down and silence everyday life for a moment.
Melissa Torres
Master of Creative Journeysaka Chief Stagesetter. For me, creativity means understanding people’s individual backgrounds to find their superpower for driving the new. Most creative when travelling.
Arberie Hakaj
Master of Creative Storiesaka Chief Mindwanderer. For me, creativity means partying on Mondays. Most creative when listening.
Yunuo Zhang
Master of Creative AIaka Chief AI integrator. For me, creativity is the vibrant tapestry of human imagination, a symphony of ideas interwoven to form the last piece of an original puzzle.
Rodolfo Morales
Master of Creative Techaka Chief Art Historian. For me, creativity means the spark that is needed to turn technology into value for humans. Most creative just before falling asleep.
Tabea Samusch
Master of Creative AudioAka Chief creative storyteller. For me, creativity means letting my thoughts wander and seeing what new ideas emerge. Most creative when daydreaming while walking in nature.
Tobias Eismann
Master of Creative Cultivationaka Chief Clown, Just-Do-It Evangelist, Hype Surfer, and Lead Speaker. For me, creativity means having fun when using our human superpower. Most creative when having fruitful discussions with fascinating people.
Martin Meinel
Master of Creative Reflectionaka Chief Silencer, Patience Creator, Chief Incubator, and Lead Writer. For me, creativity means generating something that is both novel and useful. Most creative when having a walk in the woods.
Bianca Höflinger
Master of Creative Communicationaka Chief Buzz Generator, Event Woman, and Lead Connector. For me, creativity means trying something that no one has dared to do before. Most creative when seeing cute cats.
Charlotte Werner
Master of Creative Team Developmentaka Chief Rulebreaker. For me, creativity means leaving well-known paths and establishing new ones. Most creative when watching the Alps.
Veronika Pyttel
Master of Habit Creationaka Chief Observer. For me, creativity means having a playing field to which I have to find an access. Most creative when I least expect it.
Elise Wörner
Master of Pathways to Creativityaka Chief Alternative Pathfinder. For me, creativity means developing new things and breaking out of old patterns. Most creative when designing.
Sina Lohrer
Master of Creative Challengeaka Chief Transformative Thinker. For me, creativity means developing novel ideas that will shape our world of tomorrow. Most creative when I calm down and silence everyday life for a moment.
Melissa Torres
Master of Creative Journeysaka Chief Stagesetter. For me, creativity means understanding people’s individual backgrounds to find their superpower for driving the new. Most creative when travelling.
Arberie Hakaj
Master of Creative Storiesaka Chief Mindwanderer. For me, creativity means partying on Mondays. Most creative when listening.
Yunuo Zhang
Master of Creative AIaka Chief AI integrator. For me, creativity is the vibrant tapestry of human imagination, a symphony of ideas interwoven to form the last piece of an original puzzle.
Rodolfo Morales
Master of Creative Techaka Chief Art Historian. For me, creativity means the spark that is needed to turn technology into value for humans. Most creative just before falling asleep.
Tabea Samusch
Master of Creative AudioAka Chief creative storyteller. For me, creativity means letting my thoughts wander and seeing what new ideas emerge. Most creative when daydreaming while walking in nature.
Tobias Eismann
Master of Creative Cultivationaka Chief Clown, Just-Do-It Evangelist, Hype Surfer, and Lead Speaker. For me, creativity means having fun when using our human superpower. Most creative when having fruitful discussions with fascinating people.
Martin Meinel
Master of Creative Reflectionaka Chief Silencer, Patience Creator, Chief Incubator, and Lead Writer. For me, creativity means generating something that is both novel and useful. Most creative when having a walk in the woods.
Bianca Höflinger
Master of Creative Communicationaka Chief Buzz Generator, Event Woman, and Lead Connector. For me, creativity means trying something that no one has dared to do before. Most creative when seeing cute cats.
Charlotte Werner
Master of Creative Team Developmentaka Chief Rulebreaker. For me, creativity means leaving well-known paths and establishing new ones. Most creative when watching the Alps.
Veronika Pyttel
Master of Habit Creationaka Chief Observer. For me, creativity means having a playing field to which I have to find an access. Most creative when I least expect it.
Elise Wörner
Master of Pathways to Creativityaka Chief Alternative Pathfinder. For me, creativity means developing new things and breaking out of old patterns. Most creative when designing.
Sina Lohrer
Master of Creative Challengeaka Chief Transformative Thinker. For me, creativity means developing novel ideas that will shape our world of tomorrow. Most creative when I calm down and silence everyday life for a moment.
Melissa Torres
Master of Creative Journeysaka Chief Stagesetter. For me, creativity means understanding people’s individual backgrounds to find their superpower for driving the new. Most creative when travelling.
Arberie Hakaj
Master of Creative Storiesaka Chief Mindwanderer. For me, creativity means partying on Mondays. Most creative when listening.
Yunuo Zhang
Master of Creative AIaka Chief AI integrator. For me, creativity is the vibrant tapestry of human imagination, a symphony of ideas interwoven to form the last piece of an original puzzle.
Rodolfo Morales
Master of Creative Techaka Chief Art Historian. For me, creativity means the spark that is needed to turn technology into value for humans. Most creative just before falling asleep.
Tabea Samusch
Master of Creative AudioAka Chief creative storyteller. For me, creativity means letting my thoughts wander and seeing what new ideas emerge. Most creative when daydreaming while walking in nature.
Behavior Clusters of Creativity
There is no single, easy process that can just be applied to be creative. Instead, creativity is a complex skill made up of a set of behaviors. The more often you demonstrate these behaviors, the greater the chance of coming up with creative ideas and solutions. The 18 creativity behaviors can be divided in five clusters:
Perceiving
Means observing things around oneself empathically and making full use of all senses.
Rethinking
Means asking questions out of curiosity to better understand problems and rethink the status quo.
Cultivating
Means sharing one’s problems and ideas and being open to the ones of others, no matter how strange they sound spontaneously.
Ideating
Means giving oneself time to incubate and having confidence in one’s own imagination.
Sensemaking
Means combining alternative ideas into a stellar creative one by playing around and experimenting.
Always collaborating –
meet our partners
We have established an environment of constant creative practice with our close community and partnerships. This is extremely helpful for continually developing further our programs and when addressing individual challenges while reaching collective goals.
Become a part of our diverse ecosystem of partners who share their knowledge and experiences with you!
What our customers say
During the training and afterwards I developed numerous ideas on how to work with my team creatively and manage creative projects efficiently.
Gregor Haslinger
Supply Chain Manager – about Leading 4 CreativityCreativity as a human capability that can be trained at that point… every area at work.
Katja Höflich
Tech Team Facilitator – about Creativity Master ClassHaving a tailored approach to our specific needs is great. The workshop was applicable for people from different cultures and countries at the same time!
Emre Yeni
Products & Solutions Development Team Leader – about Discovery XWe work together in a very uncomplicated yet structured way to achieve our goals together. I love the passion with which everyone strives for joint success of our company.
Christian Kabusch
People & Organizational Business Partner – about Data Driven Teaming
During the training and afterwards I developed numerous ideas on how to work with my team creatively and manage creative projects efficiently.
Gregor Haslinger
Supply Chain Manager – about Leading 4 CreativityCreativity as a human capability that can be trained at that point… every area at work.
Katja Höflich
Tech Team Facilitator – about Creativity Master ClassHaving a tailored approach to our specific needs is great. The workshop was applicable for people from different cultures and countries at the same time!
Emre Yeni
Products & Solutions Development Team Leader – about Discovery XWe work together in a very uncomplicated yet structured way to achieve our goals together. I love the passion with which everyone strives for joint success of our company.
Christian Kabusch
People & Organizational Business Partner – about Data Driven Teaming
During the training and afterwards I developed numerous ideas on how to work with my team creatively and manage creative projects efficiently.
Gregor Haslinger
Supply Chain Manager – about Leading 4 CreativityCreativity as a human capability that can be trained at that point… every area at work.
Katja Höflich
Tech Team Facilitator – about Creativity Master ClassHaving a tailored approach to our specific needs is great. The workshop was applicable for people from different cultures and countries at the same time!
Emre Yeni
Products & Solutions Development Team Leader – about Discovery XWe work together in a very uncomplicated yet structured way to achieve our goals together. I love the passion with which everyone strives for joint success of our company.
Christian Kabusch
People & Organizational Business Partner – about Data Driven Teaming
Always ahead: the CLab Blog
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You thought becoming more creative was that easy? Too good to be true!
Investing in creativity to solve your challenges takes time. We work with science-based approaches to create environments that foster the creativity of you, your team, and the entire organization. What’s your creative challenge?