CREATIVITYLAB

FROM PASSION TO PROFESSION – YOUR EXPERT ECOSYSTEM AROUND CREATIVITY

We are more than passionate about creativity. We are your experts, guides, enabler, partner, and consultants (even if we don´t like that term). With a scientistic approach and extensive industrial expertise we have developed core behaviors and formats that will enable you to create the new.

Together with your success stories we will shape the narrative of creativity as an indispensable top skill in the future. Ready to join?

From 2 to you

What started with two PhD students falling in love with creativity turned into a serious relationship with a huge community and several well-known partners across industries.

The founder of one of them is a huge inspiration to us. Werner von Siemens is a great example for someone who practiced his creativity each and every day and thus became a creative genius.

Studying the key mechanics of this meta skill and experimenting with it, we were able to identify 18 core behaviors of creativity. All that we do is based on these behaviors because they explain why some people are more creative than others. We made them accessible and developed in-depth formats and programs translating this profound knowledge into practice. Because that’s what makes the difference in the end.

#BelikeWerner and let ́s get creative together!

Always on to something – meet our people

  • Picture of Tobias Eismann

    Tobias Eismann

    Master of Creative Cultivation
    aka Chief Clown, Just-Do-It Evangelist, Hype Surfer, and Lead Speaker. For me, creativity means having fun when using our human superpower. Most creative when having fruitful discussions with fascinating people.
  • Picture of Martin Meinel

    Martin Meinel

    Master of Creative Reflection
    aka Chief Silencer, Patience Creator, Chief Incubator, and Lead Writer. For me, creativity means generating something that is both novel and useful. Most creative when having a walk in the woods.
  • Picture of Bianca Höflinger

    Bianca Höflinger

    Master of Creative Communication
    aka Chief Buzz Generator, Event Woman, and Lead Connector. For me, creativity means trying something that no one has dared to do before. Most creative when seeing cute cats.
  • Picture of Rebecca Gavieiro

    Rebecca Gavieiro

    Master of Creative Classroom Experience
    aka Chief Signature Creator. For me, creativity means just letting go, spinning wildly and thinking differently. Most creative when knitting.
  • Picture of Charlotte Werner

    Charlotte Werner

    Master of Creative Team Development
    aka Chief Rulebreaker. For me, creativity means leaving well-known paths and establishing new ones. Most creative when watching the Alps.
  • Picture of Veronika Pyttel

    Veronika Pyttel

    Master of Habit Creation
    aka Chief Observer. For me, creativity means having a playing field to which I have to find an access. Most creative when I least expect it.
  • Picture of Elise Wörner

    Elise Wörner

    Master of Pathways to Creativity
    aka Chief Alternative Pathfinder. For me, creativity means developing new things and breaking out of old patterns. Most creative when designing.
  • Picture of Sina Lohrer

    Sina Lohrer

    Master of Creative Challenge
    aka Chief Transformative Thinker. For me, creativity means developing novel ideas that will shape our world of tomorrow. Most creative when I calm down and silence everyday life for a moment.
  • Picture of Melissa Torres

    Melissa Torres

    Master of Creative Journeys
    aka Chief Stagesetter. For me, creativity means understanding people’s individual backgrounds to find their superpower for driving the new. Most creative when travelling.
  • Picture of Arberie Hakaj

    Arberie Hakaj

    Master of Creative Stories
    aka Chief Mindwanderer. For me, creativity means partying on Mondays. Most creative when listening.
  • Picture of Yunuo Zhang

    Yunuo Zhang

    Master of Creative AI
    aka Chief AI integrator. For me, creativity is the vibrant tapestry of human imagination, a symphony of ideas interwoven to form the last piece of an original puzzle.
  • Picture of Rodolfo Morales

    Rodolfo Morales

    Master of Creative Tech
    aka Chief Art Historian. For me, creativity means the spark that is needed to turn technology into value for humans. Most creative just before falling asleep.
  • Picture of Tabea Samusch

    Tabea Samusch

    Master of Creative Audio
    Aka Chief creative storyteller. For me, creativity means letting my thoughts wander and seeing what new ideas emerge. Most creative when daydreaming while walking in nature.
  • Picture of Tobias Eismann

    Tobias Eismann

    Master of Creative Cultivation
    aka Chief Clown, Just-Do-It Evangelist, Hype Surfer, and Lead Speaker. For me, creativity means having fun when using our human superpower. Most creative when having fruitful discussions with fascinating people.
  • Picture of Martin Meinel

    Martin Meinel

    Master of Creative Reflection
    aka Chief Silencer, Patience Creator, Chief Incubator, and Lead Writer. For me, creativity means generating something that is both novel and useful. Most creative when having a walk in the woods.
  • Picture of Bianca Höflinger

    Bianca Höflinger

    Master of Creative Communication
    aka Chief Buzz Generator, Event Woman, and Lead Connector. For me, creativity means trying something that no one has dared to do before. Most creative when seeing cute cats.
  • Picture of Rebecca Gavieiro

    Rebecca Gavieiro

    Master of Creative Classroom Experience
    aka Chief Signature Creator. For me, creativity means just letting go, spinning wildly and thinking differently. Most creative when knitting.
  • Picture of Charlotte Werner

    Charlotte Werner

    Master of Creative Team Development
    aka Chief Rulebreaker. For me, creativity means leaving well-known paths and establishing new ones. Most creative when watching the Alps.
  • Picture of Veronika Pyttel

    Veronika Pyttel

    Master of Habit Creation
    aka Chief Observer. For me, creativity means having a playing field to which I have to find an access. Most creative when I least expect it.
  • Picture of Elise Wörner

    Elise Wörner

    Master of Pathways to Creativity
    aka Chief Alternative Pathfinder. For me, creativity means developing new things and breaking out of old patterns. Most creative when designing.
  • Picture of Sina Lohrer

    Sina Lohrer

    Master of Creative Challenge
    aka Chief Transformative Thinker. For me, creativity means developing novel ideas that will shape our world of tomorrow. Most creative when I calm down and silence everyday life for a moment.
  • Picture of Melissa Torres

    Melissa Torres

    Master of Creative Journeys
    aka Chief Stagesetter. For me, creativity means understanding people’s individual backgrounds to find their superpower for driving the new. Most creative when travelling.
  • Picture of Arberie Hakaj

    Arberie Hakaj

    Master of Creative Stories
    aka Chief Mindwanderer. For me, creativity means partying on Mondays. Most creative when listening.
  • Picture of Yunuo Zhang

    Yunuo Zhang

    Master of Creative AI
    aka Chief AI integrator. For me, creativity is the vibrant tapestry of human imagination, a symphony of ideas interwoven to form the last piece of an original puzzle.
  • Picture of Rodolfo Morales

    Rodolfo Morales

    Master of Creative Tech
    aka Chief Art Historian. For me, creativity means the spark that is needed to turn technology into value for humans. Most creative just before falling asleep.
  • Picture of Tabea Samusch

    Tabea Samusch

    Master of Creative Audio
    Aka Chief creative storyteller. For me, creativity means letting my thoughts wander and seeing what new ideas emerge. Most creative when daydreaming while walking in nature.
  • Picture of Tobias Eismann

    Tobias Eismann

    Master of Creative Cultivation
    aka Chief Clown, Just-Do-It Evangelist, Hype Surfer, and Lead Speaker. For me, creativity means having fun when using our human superpower. Most creative when having fruitful discussions with fascinating people.
  • Picture of Martin Meinel

    Martin Meinel

    Master of Creative Reflection
    aka Chief Silencer, Patience Creator, Chief Incubator, and Lead Writer. For me, creativity means generating something that is both novel and useful. Most creative when having a walk in the woods.
  • Picture of Bianca Höflinger

    Bianca Höflinger

    Master of Creative Communication
    aka Chief Buzz Generator, Event Woman, and Lead Connector. For me, creativity means trying something that no one has dared to do before. Most creative when seeing cute cats.
  • Picture of Rebecca Gavieiro

    Rebecca Gavieiro

    Master of Creative Classroom Experience
    aka Chief Signature Creator. For me, creativity means just letting go, spinning wildly and thinking differently. Most creative when knitting.
  • Picture of Charlotte Werner

    Charlotte Werner

    Master of Creative Team Development
    aka Chief Rulebreaker. For me, creativity means leaving well-known paths and establishing new ones. Most creative when watching the Alps.
  • Picture of Veronika Pyttel

    Veronika Pyttel

    Master of Habit Creation
    aka Chief Observer. For me, creativity means having a playing field to which I have to find an access. Most creative when I least expect it.
  • Picture of Elise Wörner

    Elise Wörner

    Master of Pathways to Creativity
    aka Chief Alternative Pathfinder. For me, creativity means developing new things and breaking out of old patterns. Most creative when designing.
  • Picture of Sina Lohrer

    Sina Lohrer

    Master of Creative Challenge
    aka Chief Transformative Thinker. For me, creativity means developing novel ideas that will shape our world of tomorrow. Most creative when I calm down and silence everyday life for a moment.
  • Picture of Melissa Torres

    Melissa Torres

    Master of Creative Journeys
    aka Chief Stagesetter. For me, creativity means understanding people’s individual backgrounds to find their superpower for driving the new. Most creative when travelling.
  • Picture of Arberie Hakaj

    Arberie Hakaj

    Master of Creative Stories
    aka Chief Mindwanderer. For me, creativity means partying on Mondays. Most creative when listening.
  • Picture of Yunuo Zhang

    Yunuo Zhang

    Master of Creative AI
    aka Chief AI integrator. For me, creativity is the vibrant tapestry of human imagination, a symphony of ideas interwoven to form the last piece of an original puzzle.
  • Picture of Rodolfo Morales

    Rodolfo Morales

    Master of Creative Tech
    aka Chief Art Historian. For me, creativity means the spark that is needed to turn technology into value for humans. Most creative just before falling asleep.
  • Picture of Tabea Samusch

    Tabea Samusch

    Master of Creative Audio
    Aka Chief creative storyteller. For me, creativity means letting my thoughts wander and seeing what new ideas emerge. Most creative when daydreaming while walking in nature.

Behavior Clusters of Creativity

There is no single, easy process that can just be applied to be creative. Instead, creativity is a complex skill made up of a set of behaviors. The more often you demonstrate these behaviors, the greater the chance of coming up with creative ideas and solutions. The 18 creativity behaviors can be divided in five clusters:

  • Perceiving

    Means observing things around oneself empathically and making full use of all senses.

  • Rethinking

    Means asking questions out of curiosity to better understand problems and rethink the status quo.

  • Cultivating

    Means sharing one’s problems and ideas and being open to the ones of others, no matter how strange they sound spontaneously.

  • Ideating

    Means giving oneself time to incubate and having confidence in one’s own imagination.

  • Sensemaking

    Means combining alternative ideas into a stellar creative one by playing around and experimenting.

Always collaborating –
meet our partners

We have established an environment of constant creative practice with our close community and partnerships. This is extremely helpful for continually developing further our programs and when addressing individual challenges while reaching collective goals.

Become a part of our diverse ecosystem of partners who share their knowledge and experiences with you!

CreativityLab

Get in touch

What our customers say

  • During the training and afterwards I developed numerous ideas on how to work with my team creatively and manage creative projects efficiently.
    Gregor Haslinger
    Supply Chain Manager – about Leading 4 Creativity
  • Creativity as a human capability that can be trained at that point… every area at work.
    Katja Höflich
    Tech Team Facilitator – about Creativity Master Class
  • Having a tailored approach to our specific needs is great. The workshop was applicable for people from different cultures and countries at the same time!
    Emre Yeni
    Products & Solutions Development Team Leader – about Discovery X
  • We work together in a very uncomplicated yet structured way to achieve our goals together. I love the passion with which everyone strives for joint success of our company.

    Christian Kabusch
    People & Organizational Business Partner – about Data Driven Teaming
  • During the training and afterwards I developed numerous ideas on how to work with my team creatively and manage creative projects efficiently.
    Gregor Haslinger
    Supply Chain Manager – about Leading 4 Creativity
  • Creativity as a human capability that can be trained at that point… every area at work.
    Katja Höflich
    Tech Team Facilitator – about Creativity Master Class
  • Having a tailored approach to our specific needs is great. The workshop was applicable for people from different cultures and countries at the same time!
    Emre Yeni
    Products & Solutions Development Team Leader – about Discovery X
  • We work together in a very uncomplicated yet structured way to achieve our goals together. I love the passion with which everyone strives for joint success of our company.

    Christian Kabusch
    People & Organizational Business Partner – about Data Driven Teaming
  • During the training and afterwards I developed numerous ideas on how to work with my team creatively and manage creative projects efficiently.
    Gregor Haslinger
    Supply Chain Manager – about Leading 4 Creativity
  • Creativity as a human capability that can be trained at that point… every area at work.
    Katja Höflich
    Tech Team Facilitator – about Creativity Master Class
  • Having a tailored approach to our specific needs is great. The workshop was applicable for people from different cultures and countries at the same time!
    Emre Yeni
    Products & Solutions Development Team Leader – about Discovery X
  • We work together in a very uncomplicated yet structured way to achieve our goals together. I love the passion with which everyone strives for joint success of our company.

    Christian Kabusch
    People & Organizational Business Partner – about Data Driven Teaming

Always ahead: the CLab Blog

  • Why should Roland Busch read a girls’ magazine?

    Learn more
  • #CreativityJourney – And the “Fail of the month” award goes to…?

    Learn more
  • Creativity.Journey – Product development with creativity, openness and challenges!

    Learn more

You thought becoming more creative was that easy? Too good to be true!

Investing in creativity to solve your challenges takes time. We work with science-based approaches to create environments that foster the creativity of you, your team, and the entire organization. What’s your creative challenge?

Get in touch now