Creativity is not a linear process but a set of trainable behaviors.
The more these behaviors are practiced, the more likely creative outcomes become.

Convergent thinking is about evaluating, refining, and selecting ideas.
The goal is to choose the solution with the greatest value.

Creativity = Novelty × Usefulness.
Creativity is a human ability that exists in everyone and can be trained like a muscle.

Cultivating means sharing ideas and problems and being open to the perspectives of others.

Divergent thinking focuses on generating many different ideas for a problem.
Quantity and openness come before evaluation.

Ideating means giving ideas time to grow, allowing imagination and trusting creative intuition.

Perceiving means observing the world attentively and empathically, using all senses.

The problem space is about understanding the problem itself.
Causes, characteristics, and perspectives are explored before solutions are considered.

Rethinking means questioning assumptions to better understand problems and challenge the status quo.

Sensemaking means combining ideas into meaningful, creative solutions through experimentation and play.